Automobiles are a critical component of modern society. They allow for transportation of passengers and goods, as well as provide the lifeline for many people. While the automobile has been around for centuries, it has evolved into a complex technical system involving thousands of individual parts. This has made the automobile industry a challenge. However, it has also been a boon for the economy. With the rise of per capita income in the United States, demand for automobiles grew.
Today’s automobiles are built on a variety of platforms. Some have a low-floor platform, which provides a low center of gravity and allows for a lower roof line. Others have removable back seats, which can be used to store supplies or tools. The majority of minivans have foldable back seats.
There are three main categories of vehicles in the automotive industry. First is the commercial vehicle segment, which makes up 56 percent of the market. Second is the passenger car segment, which accounts for 38 percent of the market. Finally, there are the sport and off-road vehicles, which make up the remainder of the segment.
Honda is a leading manufacturer of both motorcycles and scooters. In fact, it has a dominant position in Asia. It has a significant presence in Africa and Latin America. However, it faces a challenging situation in new markets.
Honda’s focus in these areas is to build on its established presence in these regions. Moreover, the company is making progress in supply chain efficiency. Additionally, it is seeking to increase its presence in the light motorcycle and mid-sized motorcycle segments. As a result, it has developed a strong foothold in Brazil and is planning for future expansion in neighboring countries. Ultimately, it could enter neighboring markets, such as Argentina and Colombia, if these areas prove to be profitable.
Although the automotive sector has struggled in recent years, the numbers have steadily improved. Sales have climbed to an all time high in 2012 with a record 1.43 million units sold. Vehicle ownership is also on the rise, with a five to 10 percent annual increase in ownership.
In addition, the company is investing in technologies and safety systems to reduce the likelihood of accident and improve rider safety. Honda’s safety technology is based on the Advanced Safety Vehicle program sponsored by the Ministry of Land Infrastructure and Transport. Also, Honda will present its Honda Riding Simulator, which lets riders test ride the motorcycle in simulated conditions. Another innovation on display is the Monpal 4-wheel electric wheelchair.
Honda is also pursuing a global production network. To strengthen this, it is integrating its affiliated firms with Hitachi Automotive Systems. Further, it is introducing more common parts into its global models in 2021. Moreover, it will roll out standardized replaceable batteries for mid-sized motorcycles. These initiatives are expected to dilute margins in the core business segment. But, management is confident that these margins will improve in the future.
Honda is also focusing on the welfare vehicle segment. In addition to its Odyssey Almas, which have lift seats, it has introduced Life Almas, which are equipped with wheelchair lifts.