Entertaiment in Times of Crisis and Downturn


Entertaiment has proven its enduring value in times of crisis and downturn. For instance, consumers are still purchasing their favorite music through iTunes and bargain hunting on eBay. They’re also obtaining their music through free music exchange with friends. Independent recording artists, producers and filmmakers are leveraging technology to produce and market their own work. Many of the same familiar forms that have entertained audiences for centuries continue to reappear in different media, demonstrating an almost unlimited potential for creative remix.

Bates and Ferri (2010) define entertainment as an activity that is understood objectively, communicates between text and audience, involves external stimulus, offers pleasure and requires audience participation in a passive form.

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