What Is Fashion?


In our modern world, fashion refers to the style of clothing. It is influenced by social, political, and economic forces. The fashion industry employs millions of people to design, create, and manufacture clothing. Fashion advertisements are commonplace, giving people an idea of what to wear. Many garments are political statements and act as a tool to abolish class distinctions.


There are several styles of fashion, each with its own characteristics. Some styles are more classic and sophisticated while others are more risque and experimental. Both are based on the same ideas, but they vary in their emphasis.

Styles of clothing

There are many styles of clothing for women. Many of these styles are very versatile and can be worn by women of all ages. Active wear is one such style. Casual clothes are another popular choice for women.


The influence of socio-cultural factors on fashion buying behaviour is widely studied. It is necessary for marketers and apparel manufacturers to understand the socio-cultural makeup of their target consumer groups. These factors include cultural background, opinion leadership, social class, family and ethnicity. However, there is little research on the effect of ethnicity on the fashion consumption of Nigerian consumers.

Manufacturing process

Manufacturing process for fashion products involves a complex process of planning and execution. This process involves purchasing raw materials, preparing finished goods, and managing inventory. It also requires global manufacturing facilities that are flexible, responsive, and cost-efficient. Students in the course will gain insight into global manufacturing processes and learn strategies to manage the manufacturing process.


In fashion, trends refer to the latest style. There are many ways of interpreting a trend, and different styles may be popular for different people. For example, some people may prefer a certain cut and color. Others may prefer a different fabric. In a society that is dominated by mass media, trends can be very influential. For instance, a look at the trends in New York Fashion Week could indicate what is popular in the industry.


The consumer of fashion is an individual who purchases clothing. This group is different from fashion industry buyers, who purchase clothes to be worn by others. As they have greater access to online platforms and mobile devices, consumers are increasingly empowered. This shift is often called a “digital transformation.” Digital transformation can help organisations improve their services and reduce reputational risk. It also helps to make brands more relevant to consumers. Though fashion revenues are still largely driven by traditional, offline channels, the convergence of digital and traditional channels will lead to greater demand for coherent brand experiences.

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